Have you ever wondered about the effectiveness of the ad campaigns feature on LinkedIn? Have you wondered if it would be useful in attracting your ideal clients? In this episode, the mystery will be revealed by AJ Wilcox, an expert in that particular area of the well-known professional network. AJ’s company B2Linked, is an agency that specializes exclusively in helping B2B businesses to find customers with LinkedIn ads.
Tune in to the Freelance Transformation Podcast
Where Successful Freelancers and Agency Owners Share the Details of How their Business Works
Trying to start or grow a sustainable freelancing business? Want a podcast where guests aren't permitted to omit the secret sauce?
Past guests have shared:
- Exactly how they find clients.
- How they price their services.
- How their entire business model operates.
If you’ve never considered 'LinkedIn Prospecting' as a way to find clients, it's something that you may want to investigate as a freelancer. Jake Jorgovan is the founder of Lead Cookie - LinkedIn Lead Generation & Prospecting, but he’s been using LinkedIn as a way to connect with clients long before he started teaching other freelancers about it.
Jesse Gernigin of Live Gold Rich gave up an entertainment career as a magician to become a professional freelance consultant. But his experiences on the road and in front of crowds didn’t make his freelance transition any easier or faster. He still had to go through the process step-by-step, and the experiences he shares are going to give you a practiced perspective on your own freelance career and choices.
Even if you’re an introvert, you can still be a successful freelancer. Being an introvert doesn’t put you at a disadvantage. It probably means you’re better at reading people and understanding their problems, which makes you an excellent freelancer. Luis Vazquez, founder of The Mighty Introvert, talks about how you can hone these skills and succeed as an introvert.
You won’t become a recognizable name in your niche market overnight, but you can get a head start with these tips from Mike Julian of Aster Labs. His unique perspective on outreach and the way he uses social media & content writing can really put you at the forefront of your field and connect you with the right clients. Learn how to approach your niche the right way so you can start earning the income you need to make freelancing your full-time job.
If you’ve never considered cold-calling as a way to grow your freelance business, Olivier Lambert is going to open your mind to this approach. Olivier, of TactikMedia, worked hard to perfect his cold outreach tactics and now his cold calls account for nearly 40% of his client base.
Growing your business as big as you can isn’t always a good thing. Not if it’s the wrong kind of growth. Paul Jarvis, who helps people build better (not bigger) businesses, talks about why he never grew his business in the way you’d expect. His new book, “Company of One”, breaks down the how and why it can actually be beneficial to run your business as lean as possible.
One of the best ways to stand out as a freelancer is to niche down your services. But how do you pick a niche? And once you do, how do you find new clients? Jonathan Stark shares what it’s actually like to find the right niche and reframe your brand around your new clients.
It’s not impossible to work with your dream clients, even if that client list seems impossible to obtain. Steve Sims, a consultant and concierge to the daydreams of his clients, works with the kind of people who want to get married at the Vatican or spend 10 days in the International Space Station.
Learn how Steve did it, and how you too can build a network filled with your ideal clients, no matter who they are.
Freelancers know how important it is to stand out from the crowd. But how do you brand yourself? Where does one even start on that journey? Sarah Hart, an epic web designer teaches her clients how to develop their own personal brand and use it to build their business.