Ruben Gamez is the founder of Bidsketch, a proposal generation software service that has resulted in over $300 million dollars in accepted proposals.

This puts Ruben in a very unique position when it comes to understanding what elements of a proposal create a substantial increase in proposal acceptance and size of project. In this episode Ruben shares these insights with us.

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Ruben shares an absolute wealth of knowledge on writing more effective proposals, including:

• Why write proposals in the first place?
• The minimum sections each proposal should have, including the often-missed call-to-action.
• The crucial groundwork that must be done before writing your proposal - missing this can mean losing the project before you write a single world.
• The powerful combo of bundling your services and providing 2-4 different pricing tiers and why these tactics work to simulatenously increase project size and reduce the risk of coming in over budget.
• Why initially enthusiastic prospects get evasive and cold after receiving the proposal.
• Why you are being told that your prices are too high and what to do about it.
• What happens behind the scenes when a proposal is being evaluated by a prospect.

Books and Resources:

• Millon Dollar Consulting by Alan Weiss
• The Ultimate Sales Machine by Chet Holmes

Connect with Ruben Online:

• Bidsketch (2 months free): Create professional client proposals in minutes. Use this link to receive 2 months free when purchasing any Bidsketch subscription (new customers).
• Bidsketch Blog: Bidsketch blog containing more insights on writing effective proposals.

• Follow Ruben on Twitter: @bidsketch @earthlingworks

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