You've probably heard of Brennan Dunn. He built an 11 employee agency, founded Planscope.io, runs Double Your Freelancing, and just started a new brand new agency utilizing what's he's learned.

I had a chance to sit down with Brennan a few weeks ago during MicroConf and chat about what he learned running his first agency, and how he is structuring his new one.

Listen now:

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In this episode Brennan shares some amazing wisdom including:

• How to avoid having clients own your time.
• How to position yourself as the solution to your client's problem, rather than a commodity.
• How to figure out what your clients REALLY need, rather than what they think they want.
• How to automate your sales process and stop wasting time convincing your clients to choose you.
• Really powerful book recommendations.

Books and Resources:

• Selling the Invisible: A Field Guide to Modern Marketing: Learn how to sell a service (invisible product).
• The Brain Audit: Why Customers Buy (and Why They Don't): Learn how the brain makes decisions so you can write the best copy for your website and proposals, among other things
• The Strategy and Tactics of Pricing: Perfect book to “geek out on pricing” and learn psychology of pricing.

Find Brennan Online:

• Double Your Freelancing: Brennan's training materials on how to build your freelancing business.
• Planscope: Brennan's project management tool.
• Follow Brennan on Twitter (@brennandunn)

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