How do you get prospective clients to become interested in your services in the first place and choose to work with you, not just anyone? Joshua Lisec shares how to approach potential clients and cultivate desire for your services.
How do you find out what your clients actually want? Eric White shares how to use the framework Jobs-to-Be-Done to figure out the actual reasons why a client is embarking on a project in the first place.
How did a graphic designer transition from agency work to freelancing full-time, and substantially increase his income in the process? Matt Olpinski shares how he freelanced on the side until opportunities came in that made it crazy not to freelance full-time.
Starting and scaling and agency requires solid systems to help you find and close big clients. Jason Swenk, consultant for digital agency owners and an entrepreneur who built and sold his own agency, shares his tips.
How do you assess what the scope of a client’s project actually needs to be? And how do you get paid to create this assessment? Ben Seigel, author of Website Planning for Small Businesses, shares how to conduct a needs assessment.
What does it mean to deliver value to your clients and base your fees on that value? Noah Fleming gives us insight into value-based fees, creating value, and identifying and contacting the ideal clients.
How do you go about leaving a cushy corporate job to become a freelancer? And should you? Hear how James Knight made the decision to set out on his own, find a partner, and launch an agency.