Lianna Patch is a conversion copywriter and conference speaker who uses her amazing sense of humor to create interactive content for her clients. She’s injecting personality into her business and working with clients she genuinely likes. Her advice today will loosen you up and help you build the client list you actually want to work with.
Jane Portman, founder of UI Breakfast, is an amazing UI/UX consultant who loves helping entrepreneurs perfect their SaaS systems online and on mobile. She’s also an ace at productizing her skills. Productized consulting is a way to simplify your services and your rates in order to better serve your clients by offering them in neat, pre-priced packages.
Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
How does a two person team sell half a million dollars in client work in a year? Pia Silva shares how she and her husband started a graphic design agency, “failed”, and rebranded to focus on an crazy profitable product, a design intensive, and the lessons along the way.
How can you productize your services and create systems so that your offerings can go beyond just a direct a trade of time for money? Joe Sanok shares how he coached healthcare practitioners and started his own counselling clinic.
How do you solve a very expensive problem for companies using slide decks? Nolan Haims has cornered the presentation communication niche and explains the difference between being a consultant and a technician.
How do you go from doing grunt work to consulting? You build authority in your niche. Jane Portman shares how she branded herself as an expert in as UI/UX through content marketing and outreach.
Do you want to build and scale a productized consulting business? Matthew Newton maps out how to choose a niche, and then market, scale up, systemize, and manage a productized consulting business.
What does it mean to deliver value to your clients and base your fees on that value? Noah Fleming gives us insight into value-based fees, creating value, and identifying and contacting the ideal clients.
As a freelancer, you have probably amassed vast amounts of technical skills in your field. Have you ever thought about training others? Reuven Lerner explains how to succeed in corporate training.