Lianna Patch is a conversion copywriter and conference speaker who uses her amazing sense of humor to create interactive content for her clients. She’s injecting personality into her business and working with clients she genuinely likes. Her advice today will loosen you up and help you build the client list you actually want to work with.
Jane Portman, founder of UI Breakfast, is an amazing UI/UX consultant who loves helping entrepreneurs perfect their SaaS systems online and on mobile. She’s also an ace at productizing her skills. Productized consulting is a way to simplify your services and your rates in order to better serve your clients by offering them in neat, pre-priced packages.
Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
How does a two person team sell half a million dollars in client work in a year? Pia Silva shares how she and her husband started a graphic design agency, “failed”, and rebranded to focus on an crazy profitable product, a design intensive, and the lessons along the way.
How can you productize your services and create systems so that your offerings can go beyond just a direct a trade of time for money? Joe Sanok shares how he coached healthcare practitioners and started his own counselling clinic.
Do you want to build and scale a productized consulting business? Matthew Newton maps out how to choose a niche, and then market, scale up, systemize, and manage a productized consulting business.
What does it mean to deliver value to your clients and base your fees on that value? Noah Fleming gives us insight into value-based fees, creating value, and identifying and contacting the ideal clients.
Far too many freelancers select a pricing model that cripples their business and makes it impossible to get paid what their worth. I chat with Jonathan on how to get out of time based billing and what pricing based on value really means.
Finding and onboarding new clients can be extremely time consuming. So why wouldn't you want to get the most you can out of your existing relationships? Jarrod Drysdale explains how he's been using retainers to do exactly that.
Over three years of consulting Patrick McKenzie (patio11) progressively raised his consulting rates from $100 per hour to earning $30,000 per week.
In this episode I speak with Patrick about his journey of raising his rates and the exact reasons why he has been able to do so.