It’s time to stop overcomplicating lead generation. Your marketing strategy does not have to give you a migraine. There are ways to keep marketing simple, and we've got marketing guru Kyla Roma on the podcast today to show you how to do just that.
Find Your Niche
Imagine sitting in front of a corporate board and pitching your skills for a project. Do you even know where to start? Luckily we have Nathan Allotey on this episode to speak to attracting and winning corporate clients. Nathan never calls himself just a freelancer. He is a web designer and digital marketing strategist. And his portfolio consists of corporate clients. He uses his presence online to help other freelancers win corporate clients through learning from his mistakes.
Lianna Patch is a conversion copywriter and conference speaker who uses her amazing sense of humor to create interactive content for her clients. She’s injecting personality into her business and working with clients she genuinely likes. Her advice today will loosen you up and help you build the client list you actually want to work with.
Sophie Bujold is the creator of Cliqueworthy, an agency that connects clients with their ideal online communities. Sometimes her clients are starting from scratch, but most of the time these clients already have a community; they just don’t know what to do with it. You can use your online community to carry your message and build your brand. Sophie shares some tips on this episode to help us find clients and build relationships online that are both sincere and successful.
Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses. Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
Duane Brown, Founder of Take Some Risk - a digital marketing agency, discusses his transition from freelancing to starting his own agency. Duane shares some of the risks he took to make that first leap and why and how he's decided to build an agency.
Joe Kashurba, CEO & Founder at Kashurba Web Design, discusses steps he took to turn his high school side business into a successful agency. From getting bigger clients and higher paying work to hiring the right people and building a successful team, Joe has experienced it all!
Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.
Being a freelancer is often synonymous with being a "jack of all trades." You do everything in your business. You could be a web designer or writer, but you’re also a manager, a bookkeeper, and a marketer. Matt Kohn of Different Hunger Media shares his story of building his solo-freelance business into an agency. And how it's allowed him to focus on the development and future planning of his business.
Jane Portman, founder of UI Breakfast, is an amazing UI/UX consultant who loves helping entrepreneurs perfect their SaaS systems online and on mobile. She’s also an ace at productizing her skills. Productized consulting is a way to simplify your services and your rates in order to better serve your clients by offering them in neat, pre-priced packages.