You won’t become a recognizable name in your niche market overnight, but you can get a head start with these tips from Mike Julian of Aster Labs. His unique perspective on outreach and the way he uses social media & content writing can really put you at the forefront of your field and connect you with the right clients. Learn how to approach your niche the right way so you can start earning the income you need to make freelancing your full-time job.
Find Your Niche
Growing your business as big as you can isn’t always a good thing. Not if it’s the wrong kind of growth. Paul Jarvis, who helps people build better (not bigger) businesses, talks about why he never grew his business in the way you’d expect. His new book, “Company of One”, breaks down the how and why it can actually be beneficial to run your business as lean as possible.
Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
How do you transition from providing a very general set of services to making the sometimes scary jump of focusing on a narrow niche? Khierstyn Ross shares her story of niching down and becoming an authority in crowdfunding which made her business take off.
Philip Morgan dives deep into how to position your consulting business so that you aren't just a commodity.
Kai Davis from Double Your Audience has created extremely unique positioning as an "Outreach Consultant". Learn how this has allowed him to virtually own his category and completely separate himself from the masses of providers offering search engine optimization.
In this Freelance Transformation Podcast episode you will learn how Kurt repositioned his business from general contract work for agencies to specializing in one thing – and the beautiful impact that has had on his business.