It’s time to stop overcomplicating lead generation. Your marketing strategy does not have to give you a migraine. There are ways to keep marketing simple, and we've got marketing guru Kyla Roma on the podcast today to show you how to do just that.
Find Clients Through Content Marketing
Kirk Williams, owner of Zato Marketing, will be the first to tell you that you don’t absolutely need to use an expensive sales funnel to attract clients to your business. Kirk is a paid search marketer who started his career on Twitter. His online presence on Twitter and through online forums helped him generate leads and create a client pool he loves to work with!
Sophie Bujold is the creator of Cliqueworthy, an agency that connects clients with their ideal online communities. Sometimes her clients are starting from scratch, but most of the time these clients already have a community; they just don’t know what to do with it. You can use your online community to carry your message and build your brand. Sophie shares some tips on this episode to help us find clients and build relationships online that are both sincere and successful.
Devesh Khanal is a content marketing guru who used to be just like us. He never thought content marketing would work for him until a fateful meeting with his future business partner, Benji Hyam. Together, the two of them started their own content marketing agency, and they help big businesses and freelancers alike manage their content marketing campaigns.
You won’t become a recognizable name in your niche market overnight, but you can get a head start with these tips from Mike Julian of Aster Labs. His unique perspective on outreach and the way he uses social media & content writing can really put you at the forefront of your field and connect you with the right clients. Learn how to approach your niche the right way so you can start earning the income you need to make freelancing your full-time job.
We’ve got another Shopify expert on today’s episode of The Freelance Transformation Podcast. Kurt Bullock is the founder of The Produce Department where he helps Shopify store owners develop their technical marketing and sales skills. He used to be a record producer for MTV, so how did he get involved with Shopify?
Freelance careers can take you on all sorts of professional adventures, but Kurt found his niche in marketing. Kurt talks about developing the skills to create perfect marketing funnels and how you can make Facebook’s algorithms work for you. Tune in now and hear how you can build your own customer funnels and transform your freelance career for good!
Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
Content marketing can be a very effective way to reach clients at scale. But how do you approach creating this content, and do so efficiently? Austin Church shares his pro tips on how to efficiently write, produce, and promote content for your business.
How can you use content marketing to attract clients even before you have a big following? Andy Crestodina shares how his agency used education to teach his way into landing client work.
How do you use content marketing to rapidly build up a $3 million dollar a year agency? According to Johnathan Dane, of Klient Boost, you build it like a skyscraper.