Lianna Patch is a conversion copywriter and conference speaker who uses her amazing sense of humor to create interactive content for her clients. She’s injecting personality into her business and working with clients she genuinely likes. Her advice today will loosen you up and help you build the client list you actually want to work with.
Find Clients Through Outreach
Less than a year ago, Merideth left her full-time job to become Merideth the Money Coach. She helps clients with money management techniques and helps them recover from financial crisis. She’s on Freelance Transformation today to talk about the work-life balance that is sometimes hard to manage when working for yourself. She shares how to pull off the transition from full-time to self-employment and how she balances her career in order to be there for her family.
Sophie Bujold is the creator of Cliqueworthy, an agency that connects clients with their ideal online communities. Sometimes her clients are starting from scratch, but most of the time these clients already have a community; they just don’t know what to do with it. You can use your online community to carry your message and build your brand. Sophie shares some tips on this episode to help us find clients and build relationships online that are both sincere and successful.
James Johnson is a freelance writer and founder of the Freelance Writers School. His grassroots approach to finding clients is a complete game changer. James teaches his unconventional methods to other freelancers in order to help them build relationships and find their ideal clients, and he’s sharing his techniques on The Freelance Transformation right now.
Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses. Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
If you’ve never considered cold-calling as a way to grow your freelance business, Olivier Lambert is going to open your mind to this approach. Olivier, of TactikMedia, worked hard to perfect his cold outreach tactics and now his cold calls account for nearly 40% of his client base.
Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.