It’s time to stop overcomplicating lead generation. Your marketing strategy does not have to give you a migraine. There are ways to keep marketing simple, and we've got marketing guru Kyla Roma on the podcast today to show you how to do just that.
Find Clients Through Social Media
Kirk Williams, owner of Zato Marketing, will be the first to tell you that you don’t absolutely need to use an expensive sales funnel to attract clients to your business. Kirk is a paid search marketer who started his career on Twitter. His online presence on Twitter and through online forums helped him generate leads and create a client pool he loves to work with!
Sophie Bujold is the creator of Cliqueworthy, an agency that connects clients with their ideal online communities. Sometimes her clients are starting from scratch, but most of the time these clients already have a community; they just don’t know what to do with it. You can use your online community to carry your message and build your brand. Sophie shares some tips on this episode to help us find clients and build relationships online that are both sincere and successful.
Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses. Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
Michael Zipursky of Consulting Success has spent nearly two decades building consulting agencies. Over the last ten years, he’s dedicated his time to helping other consultants & freelancers alike to build better businesses. His experience has taught him that having the right mindset is what sets truly successful freelancers apart.
Michael has also recently published a a new guide on how to start a consulting business. It's a great resource, and worth a read!
We’ve got another Shopify expert on today’s episode of The Freelance Transformation Podcast. Kurt Bullock is the founder of The Produce Department where he helps Shopify store owners develop their technical marketing and sales skills. He used to be a record producer for MTV, so how did he get involved with Shopify?
Freelance careers can take you on all sorts of professional adventures, but Kurt found his niche in marketing. Kurt talks about developing the skills to create perfect marketing funnels and how you can make Facebook’s algorithms work for you. Tune in now and hear how you can build your own customer funnels and transform your freelance career for good!
Hannah Lowe Corman left her cushy corporate job as an investment banker to become the artist she always wanted to be. Today, she creates beautifully tranquil paintings to de-stress her corporate peers. Hannah paints a picture of what it’s like to start a creative freelance business from scratch. Not only does she have tips for things like pricing, budget, and marketing, she also shares exactly what it feels like to leave the comfort of a corporate job to take on the unpredictable exhilaration of freelancing.