One of the best ways to stand out as a freelancer is to niche down your services. But how do you pick a niche? And once you do, how do you find new clients? Jonathan Stark shares what it’s actually like to find the right niche and reframe your brand around your new clients.
Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
Is your business copy letting you down? Does your header use a tragic triple? Laura Belgray shares what good copy can do for your business and how to write it.
How do you transition from providing a very general set of services to making the sometimes scary jump of focusing on a narrow niche? Khierstyn Ross shares her story of niching down and becoming an authority in crowdfunding which made her business take off.
How do you solve a very expensive problem for companies using slide decks? Nolan Haims has cornered the presentation communication niche and explains the difference between being a consultant and a technician.
How do you go from doing grunt work to consulting? You build authority in your niche. Jane Portman shares how she branded herself as an expert in as UI/UX through content marketing and outreach.
What are the answers to your most burning freelancing questions? In this BONUS episode of Freelance Transformation, I, Matt Inglot, will be answering your most frequently asked questions.