Jeffrey Shaw is one of many photographers out there. Yet unlike most, he focused his services to a very specific market that shared the values of the work that he creates. The result? Over 30 years of being a photographer to affluent people who are happy to pay a premium price for a certain type of service.
Philip Morgan dives deep into how to position your consulting business so that you aren't just a commodity.
Part of being a true consultant to your clients, and not just a hired technician, is to really become a trusted advisor and even coach to help them succeed.
This makes Marc Mawhinney a fitting and interesting Freelance Transformation Podcast guest. Marc is the host of the Natural Born Coaches podcast (262 episodes strong), and a coach to other coaches.
Steli Efti shares how to close the sale. We go deep into how to think about sales, why your sales aren't closing, and what to do about it.
Casey Meehan, founder of Epic Presence, understands how to get clients for his agency. Learn how he made a very unlikely career switch to how he built up a client base for his agency's services (and how you can too).
Kai Davis from Double Your Audience has created extremely unique positioning as an "Outreach Consultant". Learn how this has allowed him to virtually own his category and completely separate himself from the masses of providers offering search engine optimization.
In this Freelance Transformation Podcast episode you will learn how Kurt repositioned his business from general contract work for agencies to specializing in one thing – and the beautiful impact that has had on his business.