If you’ve never considered cold-calling as a way to grow your freelance business, Olivier Lambert is going to open your mind to this approach. Olivier, of TactikMedia, worked hard to perfect his cold outreach tactics and now his cold calls account for nearly 40% of his client base.
Growing your business as big as you can isn’t always a good thing. Not if it’s the wrong kind of growth. Paul Jarvis, who helps people build better (not bigger) businesses, talks about why he never grew his business in the way you’d expect. His new book, “Company of One”, breaks down the how and why it can actually be beneficial to run your business as lean as possible.
One of the best ways to stand out as a freelancer is to niche down your services. But how do you pick a niche? And once you do, how do you find new clients? Jonathan Stark shares what it’s actually like to find the right niche and reframe your brand around your new clients.
It’s not impossible to work with your dream clients, even if that client list seems impossible to obtain. Steve Sims, a consultant and concierge to the daydreams of his clients, works with the kind of people who want to get married at the Vatican or spend 10 days in the International Space Station.
Learn how Steve did it, and how you too can build a network filled with your ideal clients, no matter who they are.
We’ve got another Shopify expert on today’s episode of The Freelance Transformation Podcast. Kurt Bullock is the founder of The Produce Department where he helps Shopify store owners develop their technical marketing and sales skills. He used to be a record producer for MTV, so how did he get involved with Shopify?
Freelance careers can take you on all sorts of professional adventures, but Kurt found his niche in marketing. Kurt talks about developing the skills to create perfect marketing funnels and how you can make Facebook’s algorithms work for you. Tune in now and hear how you can build your own customer funnels and transform your freelance career for good!
Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
Hannah Lowe Corman left her cushy corporate job as an investment banker to become the artist she always wanted to be. Today, she creates beautifully tranquil paintings to de-stress her corporate peers. Hannah paints a picture of what it’s like to start a creative freelance business from scratch. Not only does she have tips for things like pricing, budget, and marketing, she also shares exactly what it feels like to leave the comfort of a corporate job to take on the unpredictable exhilaration of freelancing.