image for post - FT 132: Specialize, Simplify, Profit! with Kurt Elster

FT 132: Specialize, Simplify, Profit! with Kurt Elster

Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche, and content marketing, in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.