Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses. Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
Michael Zipursky of Consulting Success has spent nearly two decades building consulting agencies. Over the last ten years, he’s dedicated his time to helping other consultants & freelancers alike to build better businesses. His experience has taught him that having the right mindset is what sets truly successful freelancers apart.
Michael has also recently published a a new guide on how to start a consulting business. It's a great resource, and worth a read!
Duane Brown, Founder of Take Some Risk - a digital marketing agency, discusses his transition from freelancing to starting his own agency. Duane shares some of the risks he took to make that first leap and why and how he's decided to build an agency.
Joe Kashurba, CEO & Founder at Kashurba Web Design, discusses steps he took to turn his high school side business into a successful agency. From getting bigger clients and higher paying work to hiring the right people and building a successful team, Joe has experienced it all!
Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.
Being a freelancer is often synonymous with being a "jack of all trades." You do everything in your business. You could be a web designer or writer, but you’re also a manager, a bookkeeper, and a marketer. Matt Kohn of Different Hunger Media shares his story of building his solo-freelance business into an agency. And how it's allowed him to focus on the development and future planning of his business.
If you’re trying to find enough freelance work to finally quit your full-time job, tune in now for Seth Coelen’s first-hand experience. Seth is on the podcast today because he truly knows how to set freelancers up for success. His techniques for finding clients and determining rates will help you establish the strong starting point you need to jump successfully into a freelance career.